Listen to Devin Lammers, FBN's President of Crop Marketing & Financial Services, describe FBN's new spinoff company that leverages data to score a farm’s environmental impact.
“What we realized is that farmers are putting in a lot of investment today on the sustainability side, but they’re not getting credit for it,” Lammers said. “We want to create more opportunities where they can benefit from those investments. Because on the other side of the equation, consumers want products with more sustainable attributes.”